Psychology in Design
Perception, attention and memory follow rules – interfaces often do not. This training connects the fundamentals of cognitive psychology with concrete design decisions, and draws a clear line between effective design and manipulative patterns.
At a glance
- Duration
- 1 day
- Format
- On-site or remote
- Language
- German or English
- Price
- On request
Default: one training day. Half-day and multi-day formats on request.
01Who it is for
Design, product and marketing teams that want to understand why design works.
03Prerequisites
None.
02Afterwards your team can
- Apply perceptual principles in layout
- Reduce cognitive load deliberately
- Recognise and classify behavioural patterns
- Spot and avoid dark patterns
Content
- 01Perception: gestalt principles and visual hierarchy
- 02Attention and cognitive load
- 03Memory, expectation and mental models
- 04Decision behaviour and common biases
- 05Ethics: effect without manipulation
- 06Applying the principles to your own screens
More trainings in this field
For teams that shape products: user research, prototyping and the psychological groundwork behind good interfaces.